Social networks are crucial to knowing where our brand is going and how it will connect with audiences. Major social networks will continue to include new features on their platforms. Following, all the news that will mark the decisions of the brands in social networks this 2017.
Knowing the latest trends in digital marketing will certainly help us establish actions or strategies applied to our business, which will give us greater visibility on the Internet. This will allow us to be able to capture more leads, customers, and ultimately get more sales. 2017 is already here, and with the new year there […]
20 essential news about Digital Marketing for 2017 that every marketer should knowRead More
There exists a phenomenon in the way our brain functions that helps us improve our strategy, like building and reinforcing our audience. Following are a few of them.
[INFOGRAPHIC] Basic psychological concepts to better improve our marketing strategyRead More
Despite new technological innovations, television continues to maintain its position.
[INFOGRAPHIC] Television: The medium with the highest return on investmentRead More
[INFOGRAPHIC] The Christmas consumers: How is our behaviour during this peak season towards the brands?Read More
Christmas is arriving earlier and earlier each year. And while the days on the calendar tell us one thing, advertising puts a lot into it so that up to two months before we are already thinking about gifts, ornaments, last minute purchases and returning home for Christmas. We can say that ads are an inherent […]
The Perfect Recipe for Christmas Ads: Special Top Ten Christmas Commercials of 2016Read More
E-commerce is the buying and selling of products or services via electronic media such as the Internet. This allows us to be able to collect a series of e-commerce data concerning sectors, gender and meteorology. The latter affects (and much) to purchase decisions online users as to the operations of the companies.
[INFOGRAPHIC] What e-commerce data affects to purchase decisions?Read More
The marketing campaigns for holidays such as Halloween or Christmas, as well as for events such as Black Friday or Cyber Monday are happening earlier and earlier every year. In cities like London, during the month of August we can begin to buy Christmas products in the main shopping centres. Black Friday and Cyber […]
Black Friday and Cyber Monday, and how to get a head start of Christmas shoppingRead More
Both events produce a special mood around Christmas, causing more publicity, shopping and the Christams spirit itself to arrive. Thanks to this, selling becomes easy.
[INFOGRAPHIC] Black Friday & Cyber Monday: An important shopping event both inside and outside the U.S.Read More
When selling online, it’s essential to take into account the seasonal factor. The different times of the year are accompanied by corresponding climate traits: cold, rain, and snow in the winter, and hot temperatures in the summer. But, can we be sure this always occurs? What happens if we have a fairly warm winter like […]
What meteorology and seasonal influences (among other events) eCommerce?Read More
Infographic: Multiplatform campaigns. The new way of reaching the consumers.
[INFOGRAPHIC] Multiplatform campaigns: The new way of reaching the consumersRead More
Infographic: Current status and usage of social media.
[INFOGRAPHIC] Current status and usage of social mediaRead More
Cognitive biases that influences the mind of the consumer.
[INFOGRAPHIC] Neuromarketing: Cognitive biases that influences the mind of the consumerRead More
Tips on how to achieve horrifyingly great results.
[INFOGRAPHIC] How to incorporate Halloween into our marketing strategy?Read More
Up until recent times, we have been watching TV and when the commercials air, we take the opportunity to do things like go to the bathroom or go running to the fridge to get something to drink. Today, it all has changed. Our tablets or mobile phones are with us at all times. Even when […]
TV Sync: A channel with immediate interest from the viewer.Read More
The content that is streamed does not substitute traditional TV, it is complementary.
[INFOGRAPHIC] Traditional TV vs. TV StreamingRead More
Internet, one of the greatest winners (after television).
[INFOGRAPHIC] Global Ads Spend: Summary of 2016 and forecast of 2017Read More
Real-time Moments of Sync: great opportunities captivating the attention of the TV viewers.
[INFOGRAPHIC] Real-Time Moments of SyncRead More
Until relatively recently Halloween was best known as an American tradition, but it seems that many Brits are now firmly digging their claws into the hubble bubble holiday. As the month of October starts, we are likely to witness the preparations and signs of Halloween all around us — people dressed up in costumes, candy […]
Are you prepared for Halloween 2016?Read More
This type of marketing, also known as real-time marketing is a key factor in your strategy because of the immediacy of response that it gives to brands. That is why they have a duty to be the latest (to the point of even anticipating) the events that cause social upheaval, in order to create timely, […]
What is Moment Marketing (and what is not)? Steps to carry out your Moment Marketing PlanRead More
To make effective measurements of our campaigns that tell us whether we have reached the return of the deposit or ROI, the first thing we ask is what are the measurable elements in email marketing. When you send an email marketing campaign from a delivery platform, we automatically generate different data that can even be […]
Tips on how to measure the success of our email marketing campaignsRead More
The summer and holidays are full of activities and events to attend. And the weather greatly influences what happens at this time. That is why our behaviours vary and so do the initiatives we take to perform certain activities and not others different. When it’s hot, we crave different things. Weather forecasts give us the […]
An Olympic summer: How can we take advantage of our brand during this season?Read More
Back to school marketing and sales
[INFOGRAPHIC] Back-to-school: Marketing and salesRead More
How to save time and money in your marketing strategy? Keep on reading:
[INFOGRAPHIC] 5 Revolutionary formulas to save time (and money) in a marketing strategyRead More
Moment Marketing shows how the world is not independent of consumers.
[INFOGRAPHIC] Moment Marketing: Opportunities with our users in real-timeRead More
The Olympic Games have always been a place for brands. Like atletes, the compete with other companies to gain the attention of an audience, in this case, globally.
[INFOGRAPHIC] OLYMPIC GAMES: A place for brandsRead More
Multiscreen consumers are more observant than single screen viewers.
[INFOGRAPHIC] Multiscreen consumers: The most observant of all usersRead More
Steps to achieve success with your Moment Marketing Plan.
[INFOGRAPHIC] Moment Marketing Plan: Steps to achieve success with your real time planRead More
The new trigger from Ad-Pure, TV Sync, lets you synchronize your online campaigns with your TV commercials.
[INFOGRAPHIC] Ad-Pure’s TV SyncRead More
Moment Marketing is the strategy in the marketing universe that stands out by the speed of reaction and by doing so, the brands arrive to the consumers before any competitor. With the launch and subsequent success of the new App Pokémon Go, we clearly see the consequences of moment marketing on products, as you already […]