Until relatively recently Halloween was best known as an American tradition, but it seems that many Brits are now firmly digging their claws into the hubble bubble holiday. As the month of October starts, we are likely to witness the preparations and signs of Halloween all around us — people dressed up in costumes, candy and donuts around the office… and real-time marketing campaigns popping up everywhere.
While today will see its fair share of cringe-worthy and corny Halloween campaigns, there are also plenty that got our approval. Here are some of our favourites:
For the Halloween campaign of 2016, Arby’s has opted for simplicity. In fact, officially they reaffirmed as basic. A clear example of when less is more. Let’s all run and try the Pumpkin Cheesecake Shake!
We’re officially basic. #PumpkinCheesecakeShake
The brand uses Halloween to present the new autumn clothing line in the children’s section. With the slogan “Halloween Spirit” a new collection that collects from costumes to shirts, socks or shoes with original designs for the smaller ones.
For all the Burrito lovers, it is no longer big news that Chipotle typically runs an annual Halloween promotion. When you show up to any Chipotle location in costume, you will get your order for $3 and all the proceeds will go to the Chipotle Cultivate Foundation.
— Chipotle (@ChipotleTweets) October 10, 2016
M&M’s remind us that “chocolate can bring out your wild side.” So, they take the advantage of their characters based on chocolate chips to make them into monsters and other creatures for the Halloween party. The company has spent several days creating fun designs that encourage the consumption of M&M’s during the festivities.
The yogurt brand Yopi presents its limited edition ‘Yopi Halloween’. This issue will be on the market as part of the celebrations of October in order to offer their product during this holiday season that has a high interest among children.
FedEx ensured that its followers were ready for a zombie attack. On Halloween 2013, they tweeted a very interesting packet containing all essentials needed to prevent one from a zombie attack. The tweet went viral and created a lot of buzz for the brand!
While the above ran exciting Halloween campaigns, the underneath ran contests that got them to lime light:
The company wants to add ghosts, goblins and demons to their packaging. To do this, they encourage their users to design with the spirit of Halloween, a cup of coffee, donut box or Munchkin box with a series of links that they offer on their website. In addition, you can also design physically, a cup or container with which they serve in their establishments. The winner with the most terrifyingly original design will get a prize worth $ 1.500! For the second place it will be given $ 1,000 and the third winner will receive a Dunkin ‘Donuts gift card worthy $ 500. The contest is open from October 3 to October 24, 2016.
— Dunkin’ Donuts (@DunkinDonuts) October 19, 2016
The feminine care and cream brand offers its clients to follow and retweet their latest tweet of a Halloween painted face like a skull , in order to win an Instant Facelift. If you’re reading this, maybe you’re still in time to participate in their contest!
— Skin Doctors (@SkinDoctorsUK) October 19, 2016
Statistics reveal that American consumers roughly spend more than $350 million on pet costumes, so it only makes sense that one of the biggest animal supply retailers would jump on this trend. On Halloween 2014, Petco ran a photo contest on Instagram asking customers to share photos of their pets in full costume and settings. The winner of the Petco Halloween “Make a Scene” photo contest received a $25,000 grand prize with her Yorkie Jack dressed up as “Mork from Ork” while three additional winners got $500 gift cards to the store. Who knows what Petco will do this year?
With Halloween 2016 around the corner, many companies will be observed repeating the most common ideas as mentioned above while some will come up with something new and interesting. The fashion industry hasn’t captured our notice in this blog but it is an obvious fact now that searches for makeup hit a high in October as millions of people search for Halloween ideas and inspiration, but the pursuit of beauty never stops. From fall to summer, weddings to the holidays, people search for different things depending on the time of year. And they’re looking in different ways—watching tutorials on YouTube and using smartphones to get product reviews of stores.
Fashion brands can make use of such an opportunity and can surprise their consumers with some creative and spooky ideas this Halloween!
After all, the bottom line is to win over the audience in the best way possible.