Are you prepared for Halloween 2016?

October 6, 2016 Back to blog

Until relatively recently Halloween was best known as an American tradition, but it seems that many Brits are now firmly digging their claws into the hubble bubble holiday. As the month of October starts, we are likely to witness the preparations and signs of Halloween all around us — people dressed up in costumes, candy and donuts around the office… and real-time marketing campaigns popping up everywhere.

While today will see its fair share of cringe-worthy and corny Halloween campaigns, there are also plenty that got our approval. Here are some of our favourites:

 

ARBY’S

 

For the Halloween campaign of 2016, Arby’s has opted for simplicity. In fact, officially they reaffirmed as basic. A clear example of when less is more. Let’s all run and try the Pumpkin Cheesecake Shake!

 

arbys

We’re officially basic. #PumpkinCheesecakeShake

 

H&M

 

The brand uses Halloween to present the new autumn clothing line in the children’s section. With the slogan “Halloween Spirit” a new collection that collects from costumes to shirts, socks or shoes with original designs for the smaller ones.

hm

 

CHIPOTLE

 

For all the Burrito lovers, it is no longer big news that Chipotle typically runs an annual Halloween promotion. When you show up to any Chipotle location in costume, you will get your order for $3 and all the proceeds will go to the Chipotle Cultivate Foundation.

 

boorito

#Boorito is back. This Halloween, grab a $3 burrito 3pm-close. Details: https://t.co/E5PdPTlgio pic.twitter.com/oMDKHmgWQA

— Chipotle (@ChipotleTweets) October 10, 2016

 

 

M&M’s

 

M&M’s remind us that “chocolate can bring out your wild side.” So, they take the advantage of their characters based on chocolate chips to make them into monsters and other creatures for the Halloween party. The company has spent several days creating fun designs that encourage the consumption of M&M’s during the festivities.

mms

YOPI

 

The yogurt brand Yopi presents its limited edition ‘Yopi Halloween’. This issue will be on the market as part of the celebrations of October in order to offer their product during this holiday season that has a high interest among children.

 

yopi

 

FedEx

 

FedEx ensured that its followers were ready for a zombie attack. On Halloween 2013, they tweeted a very interesting packet containing all essentials needed to prevent one from a zombie attack. The tweet went viral and created a lot of buzz for the brand!

 

Screen Shot 2015-10-05 at 12.56.35 pm

 

While the above ran exciting Halloween campaigns, the underneath ran contests that got them to lime light:

 

DUNKIN’ DONUTS

 

The company wants to add ghosts, goblins and demons to their packaging. To do this, they encourage their users to design with the spirit of Halloween, a cup of coffee, donut box or Munchkin box with a series of links that they offer on their website. In addition, you can also design physically, a cup or container with which they serve in their establishments. The winner with the most terrifyingly original design will get a prize worth $ 1.500! For the second place it will be given $ 1,000 and the third winner will receive a Dunkin ‘Donuts gift card worthy $ 500. The contest is open from October 3 to October 24, 2016.

 

dunkin

Look at this great entry from maddyscartoons for our Halloween Haunted Art Contest! There’s still time to enter at https://t.co/Olox4usVdN pic.twitter.com/JG4moCOzIh

— Dunkin’ Donuts (@DunkinDonuts) October 19, 2016

 

SKIN DOCTORS

 

The feminine care and cream brand offers its clients to follow and retweet their latest tweet of a Halloween painted face like a skull , in order to win an Instant Facelift. If you’re reading this, maybe you’re still in time to participate in their contest!

 

skin-doctors

RT & Follow to #win our Instant Facelift in time for #Halloween! #Competition #WinWednesday https://t.co/jAM0MThEWw pic.twitter.com/GSlqKI0qlV

— Skin Doctors (@SkinDoctorsUK) October 19, 2016

 

PETCO

 

Statistics reveal that American consumers roughly spend more than $350 million on pet costumes, so it only makes sense that one of the biggest animal supply retailers would jump on this trend. On Halloween 2014, Petco ran a photo contest on Instagram asking customers to share photos of their pets in full costume and settings. The winner of the Petco Halloween “Make a Scene” photo contest received a $25,000 grand prize with her Yorkie Jack dressed up as “Mork from Ork” while three additional winners got $500 gift cards to the store. Who knows what Petco will do this year?

 

Screen Shot 2015-10-05 at 1.01.00 pm
Screen Shot 2015-10-05 at 1.00.42 pm

 

With Halloween 2016 around the corner, many companies will be observed repeating the most common ideas as mentioned above while some will come up with something new and interesting. The fashion industry hasn’t captured our notice in this blog but it is an obvious fact now that searches for makeup hit a high in October as millions of people search for Halloween ideas and inspiration, but the pursuit of beauty never stops. From fall to summer, weddings to the holidays, people search for different things depending on the time of year. And they’re looking in different ways—watching tutorials on YouTube and using smartphones to get product reviews of stores.

Fashion brands can make use of such an opportunity and can surprise their consumers with some creative and spooky ideas this Halloween!

After all, the bottom line is to win over the audience in the best way possible.

 

Happy Halloween!!!

Social networks are crucial to knowing where our brand is going and how it will connect with audiences. Major social networks will continue to include new features on their platforms. Following, all the news that will mark the decisions of the brands in social networks this 2017.

[INFOGRAPHIC] Social networks 2017: Everything a brand needs to know in order to obtain an efficient marketing strategy
Read More

Knowing the latest trends in digital marketing will certainly help us establish actions or strategies applied to our business, which will give us greater visibility on the Internet. This will allow us to be able to capture more leads, customers, and ultimately get more sales. 2017 is already here, and with the new year there […]

20 essential news about Digital Marketing for 2017 that every marketer should know
Read More

There exists a phenomenon in the way our brain functions that helps us improve our strategy, like building and reinforcing our audience. Following are a few of them.

[INFOGRAPHIC] Basic psychological concepts to better improve our marketing strategy
Read More

Despite new technological innovations, television continues to maintain its position.  

[INFOGRAPHIC] Television: The medium with the highest return on investment
Read More
[INFOGRAPHIC] The Christmas consumers: How is our behaviour during this peak season towards the brands?
Read More

Christmas is arriving earlier and earlier each year. And while the days on the calendar tell us one thing, advertising puts a lot into it so that up to two months before we are already thinking about gifts, ornaments, last minute purchases and returning home for Christmas. We can say that ads are an inherent […]

The Perfect Recipe for Christmas Ads: Special Top Ten Christmas Commercials of 2016
Read More

E-commerce is the buying and selling of products or services via electronic media such as the Internet. This allows us to be able to collect a series of e-commerce data concerning sectors, gender and meteorology. The latter affects (and much) to purchase decisions online users as to the operations of the companies.

[INFOGRAPHIC] What e-commerce data affects to purchase decisions?
Read More

The marketing campaigns for holidays such as Halloween or Christmas, as well as for events such as Black Friday or Cyber Monday are happening earlier and earlier every year. In cities like London, during the month of August we can begin to buy Christmas products in the main shopping centres.   Black Friday and Cyber […]

Black Friday and Cyber ​​Monday, and how to get a head start of Christmas shopping
Read More

Both events produce a special mood around Christmas, causing more publicity, shopping and the Christams spirit itself to arrive. Thanks to this, selling becomes easy.

[INFOGRAPHIC] Black Friday & Cyber Monday: An important shopping event both inside and outside the U.S.
Read More

When selling online, it’s essential to take into account the seasonal factor. The different times of the year are accompanied by corresponding climate traits: cold, rain, and snow in the winter, and hot temperatures in the summer. But, can we be sure this always occurs? What happens if we have a fairly warm winter like […]

What meteorology and seasonal influences (among other events) eCommerce?
Read More

Infographic: Multiplatform campaigns. The new way of reaching the consumers.

[INFOGRAPHIC] Multiplatform campaigns: The new way of reaching the consumers
Read More

Infographic: Current status and usage of social media.

[INFOGRAPHIC] Current status and usage of social media
Read More

Cognitive biases that influences the mind of the consumer.

[INFOGRAPHIC] Neuromarketing: Cognitive biases that influences the mind of the consumer
Read More

Tips on how to achieve horrifyingly great results.

[INFOGRAPHIC] How to incorporate Halloween into our marketing strategy?
Read More

Up until recent times, we have been watching TV and when the commercials air, we take the opportunity to do things like go to the bathroom or go running to the fridge to get something to drink. Today, it all has changed. Our tablets or mobile phones are with us at all times. Even when […]

TV Sync: A channel with immediate interest from the viewer.
Read More

The content that is streamed does not substitute traditional TV, it is complementary.

[INFOGRAPHIC] Traditional TV vs. TV Streaming
Read More

Internet, one of the greatest winners (after television).  

[INFOGRAPHIC] Global Ads Spend: Summary of 2016 and forecast of 2017
Read More

Real-time Moments of Sync: great opportunities captivating the attention of the TV viewers.  

[INFOGRAPHIC] Real-Time Moments of Sync
Read More

Until relatively recently Halloween was best known as an American tradition, but it seems that many Brits are now firmly digging their claws into the hubble bubble holiday. As the month of October starts, we are likely to witness the preparations and signs of Halloween all around us — people dressed up in costumes, candy […]

Are you prepared for Halloween 2016?
Read More

This type of marketing, also known as real-time marketing is a key factor in your strategy because of the immediacy of response that it gives to brands. That is why they have a duty to be the latest (to the point of even anticipating) the events that cause social upheaval, in order to create timely, […]

What is Moment Marketing (and what is not)? Steps to carry out your Moment Marketing Plan
Read More

To make effective measurements of our campaigns that tell us whether we have reached the return of the deposit or ROI, the first thing we ask is what are the measurable elements in email marketing. When you send an email marketing campaign from a delivery platform, we automatically generate different data that can even be […]

Tips on how to measure the success of our email marketing campaigns
Read More

The summer and holidays are full of activities and events to attend. And the weather greatly influences what happens at this time. That is why our behaviours vary and so do the initiatives we take to perform certain activities and not others different. When it’s hot, we crave different things. Weather forecasts give us the […]

An Olympic summer: How can we take advantage of our brand during this season?
Read More

Back to school marketing and sales

[INFOGRAPHIC] Back-to-school: Marketing and sales
Read More

How to save time and money in your marketing strategy? Keep on reading:

[INFOGRAPHIC] 5 Revolutionary formulas to save time (and money) in a marketing strategy
Read More

Moment Marketing shows how the world is not independent of consumers.

[INFOGRAPHIC] Moment Marketing: Opportunities with our users in real-time
Read More

The Olympic Games have always been a place for brands. Like atletes, the compete with other companies to gain the attention of an audience, in this case, globally.

[INFOGRAPHIC] OLYMPIC GAMES: A place for brands
Read More

Multiscreen consumers are more observant than single screen viewers.

[INFOGRAPHIC] Multiscreen consumers: The most observant of all users
Read More

Steps to achieve success with your Moment Marketing Plan.  

[INFOGRAPHIC] Moment Marketing Plan: Steps to achieve success with your real time plan
Read More

The new trigger from Ad-Pure, TV Sync, lets you synchronize your online campaigns with your TV commercials.

[INFOGRAPHIC] Ad-Pure’s TV Sync
Read More

Moment Marketing is the strategy in the marketing universe that stands out by the speed of reaction and by doing so, the brands arrive to the consumers before any competitor. With the launch and subsequent success of the new App Pokémon Go, we clearly see the consequences of moment marketing on products, as you already […]

How can Pokémon Go and Moment Marketing benefit your brand? Examples of real-time strategies
Read More