La receta perfecta para un anuncio de Navidad: Especial top ten publicidad navideña 2016

December 17, 2016 Back to blog

La Navidad llega a nosotros cada vez con más antelación. Y si bien las fechas en el calendario nos dicen una cosa, la publicidad pone mucho de su parte para que hasta dos meses antes ya estemos pensado en regalos, adornos, compras de última hora y vueltas a casa por Navidad.

Podemos afirmar que los anuncios son parte inherente de estas fiestas. Pero, ¿cuál es la receta perfecta para realizar un spot de navidad?

 

Ingredientes: 

 

Mensaje que exprese un sentimiento de humanidad.

– El paisaje ha de ser notoriamente invernal.

– Jugar con una pizca de humor.

– Un argumento con cierta intriga (aunque sepamos de antemano que habrá un emotivo final feliz).

– Incluir una mascota.

 

Preparación:

 

Lo primero es prestar especial atención al mensaje que queremos transmitir. Si añadimos el componente humanitario no fallaremos. A pesar de que el drama debe prevalecer, sacar una sonrisa al público entre tanta lágrima también se agradece. No podemos olvidar una sensación estacional manifiestamente visible en el anuncio. El argumento ha de incluir una parte de intriga que nos haga quedarnos hasta el final (incluso si no somos amantes de este tipo de anuncios). La guinda del pastel será incluir un perro, un gato (o hasta incluso zorros o un tejón como más adelante veremos), lo cual nos hará tener mucho terreno ganado.

 

El resultado: nuestro Top Ten de anuncios de Navidad 2016

 

Existen determinadas campañas navideñas que son un auténtico acontecimiento. Veamos ahora qué tipo de spots navideños están siendo los más virales en diferentes partes del mundo en nuestra especial cuanta atrás del top ten anuncios de navidad 2016:

 

10. The Greatest Gift – SAINSBURY’S

 

Sainsbury’s lleva varios años presentando uno de los anuncios más esperados de la Navidad. En esta ocasión se ha optado por el musical en formato de animación en el cual su protagonista cae en la cuenta de que el mejor regalo que podemos ofrecer en estas fiestas es el de nuestra propia esencia.

 

 9. Come Together – H&M

 

Dirigido por Wes Anderson y protagonizado por Adrien Brody, Come together de H&M conforma uno de los spots más cinematográficos de este 2016. En este cortometraje de 4 minutos, el conductor de un tren que va con retraso, sorprende a sus pasajeros con una escena navideña improvisada a la perfección.

 

8. Frankie’s Holiday– APPLE

 

Frankenstein y el nuevo Iphone 7 son los protagonistas del spot de Navidad de Apple para 2016. Este particular protagonista hace uso del última modelo de Iphone para grabar y después reproducir una conmovedora melodía en una visita al pueblo. Para su sorpresa, recibe una cálida bienvenida.

 

7. Juliette the Doll – McDonald’s

 

Este año McDonald’s también se suma a la campaña de Navidad con un spot de la la agencia Leo Burnett. Juliette es una muñeca de madera cuya historia hace recordar al popular cuento de Pinocho.

 

6. Coming Home from Christmas – HEATHROW AIRPORT

 

Este sentimental anuncio de ositos de peluche viajando ha sido creado por Havas London. La pareja atraviesa las diferentes terminales del aeropuerto hasta que se encuentran en el área de llegadas, en donde se produce un auténtico milagro a ojos del espectador.

 

5. Keep them busy – TEMPTATIONS

 

Los amantes de gatitos están de suerte. De la mano de la agencia adam&eveDDB, la marca de comida para gatos Tempations nos trae un anuncio repleto de felinos (concretamente 22). Estas traviesas mascotas tardan escasos minutos en revolver un idílico escenario navideño.

 

4. Buster the Boxer – JOHN LEWIS

 

El spot publicitario de John Lewis para esta Navidad, deja claro que saltar no es sólo cosa para niños. Lo que también deja claro es que no hay nada como utilizar absolutamente todos los ingredientes que hemos mencionado anteriormente para convertirse en uno de los anuncios estrella de esta temporada invernal.

 

3. Do you see what I see? – MEIJER

 

El anuncio de Meijer se ha propuesto mostrarnos la especial magia estas fechas, en laa que Santa aparece por todas partes. Con esta particular visión del mundo bajo los ojos de los niños, se nos anima a creer más que nunca en la Navidad.

 

2. Christmas with love from Mrs Claus – M&S

 

El pequeño Jake se ha pasado todo el año peleándose con su hermana. Por suerte una elegante Sra. Claus trae el regalo perfecto para la niña. El spot ha sido creado por RKCR/ Y&R, y dirigido por Tom Hooper. El deseo de M&S era el de otorgar a sus clientes una sensación de calidez y empatía con un toque de humor, presentado de manera moderna y contemporánea. Parece que lo han conseguido.

 

1. Angielski – ALLEGRO

 

Los spots de abuelos se están colocando en lo más alto en las últimas campañas de Navidad. En este anuncio polaco de la agencia Bardzo, el entrañable Held encuentra una razón de peso para aprender un nuevo idioma: va a realizar una visita muy especial.

 

Si piensas que nos hemos olvidado de algún anuncio o no estás de acuerdo con nuestro Top Ten, no dudes en hacérnoslo saber. ¡Cualquier propuesta será bienvenida!

 

¡Felices fiestas!

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