MOMO: Searching for the perfect “Moment Marketing”

June 27, 2016 Back to blog

Have you heard of MOMO? Maybe not, but you may have heard of Micro-moments from Google? Now do you remember? Then we will (try to) make clear what these prized “moments” are.

Users are connected to a consumer environment from their devices and receive information instantly and permanently. In this context, brands must be present in the moment when they have the opportunity to influence the consumer’s purchasing decision.

Firms use “Moment Marketing” to understand and predict these moments for maximum opportunity or MOMOs. These moments are the most favorable so the users can be attracted to the products a company offers, and considers them as a necessity at that moment.

moment marketing-here and now_Ad-Pure


Google’s Micro-Moments vs MOMO:


Are MOMOs really different from Micro-Moments? The answer is no. From Google’s definition of Micro-Moments, they’re like moments of decision making and preferences based on consumer intent throughout its route.

These micro-moments make up the core of this new marketing model, “Moment Marketing.” More information:


moment marketing_ebook_Ad-Pure


MOMOs allows us to:

  • Understand what is relevant to our campaigns: To do so, servers such as geography, climate, or the events that are taking place around us greatly helps us segment our audience and reach who is willing to hear what we have to say.
  • – Optimize our actions: Arriving quickly will allow us to be there before any of our competitors. Thanks to MOMO, we become more agile when launching our campaigns. It even give us the ability to predict what will be the norm in the future.
  • – Know what the needs of our clients are: To do this, it is essential to position our mindset like a consumer and use our marketer’s instinct: What is trending? What can attract consumers to our product? The answer is in the context, we only need to observe what is happening.
  • – Launch the campaign at the right time: Sending the right message at the right time is the key. With MOMO, we can succeed in creating an intelligent, personalized, interesting, and rewarding strategy for our audience.
  • – Have an awareness of our gains or losses: Measuring the results of our strategy is made easier thanks to marketing automation by specialized tools. Find more information:


micro-moments_Ad-Pure copia


Moment Marketing is the unit that includes all these MOMOs:


Moment Marketing, real-time marketing or marketing just in time, bases its objectives and its effectiveness for brands offering their products at the exact time when consumers need these goods and are willing to buy them.

And what are the elements that lead us to such precise moments?

At the time of launching campaigns, Moment Marketing takes into account:

Who needs the product.

– What the consumer’s motivations are.

– What context are surrounding consumers, both physical and emotional.

– What can be done “here and now” to give the consumer what they need at that moment.

According to IPMark, 38% of companies that use this type of marketing campaign have increased their annual income by more than 25%. Compared to brands that perform mass type marketing, precisely the opposite of “Marketing Moment,” their increase was only 12% according to a study by Accenture.

We are in a world in which the consumer will get advertising messages from anywhere. The previous study also stated that 20% of consumers would be interested in the messages that reach them in mass marketing campaigns recognized.

watch-moment marketing-Ad-Pure


Based on the above, “Moment Marketing” is considering:


– An omnipresent strategy, when advertisers take advantage of crucial moments to make announcements in real time.

– Utilizing contextualized advertising.

– The right devices.

– The most important marketing channels.

If you still want to know more about “Moment Marketing”, check out this eBook:











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