¿Sabes cómo llegar el primero? Impacta a tiempo real antes que tus competidores gracias al “Moment Marketing”

June 15, 2016 Back to blog

En cualquier empresa, el tiempo para analizar cómo crear el mayor impacto resulta escaso. Sin embargo, impresionar con nuestro mensaje a tiempo real ahora es accesible gracias al “Moment Marketing” y a la automatización de campañas. Este tipo de marketing permite llegar en el momento adecuado a los usuarios, haciendo que nuestra compañía (antes que ninguna otra) convierta a nuestro producto en una necesidad para el usuario.

 

Hoy en día, tener el monopolio en nuestro sector es un hecho casi imposible. La competencia nos pisa los talones. Sin embargo, podemos seguir algunos de estos consejos para estar siempre en primera línea.

 

Algunas formas de diferenciarnos frente a la competencia:

 

1. Conoce a la competencia tanto como a ti mismo: A la hora de pensar en nuestro negocio, nos interesa analizar a los principales competidores que nos podamos encontrar. Para analizarlos, es importante tener en cuenta lo siguiente:

            -¿Qué están haciendo?

            -¿Qué posición ocupan con respecto a nosotros?

            -¿Qué volumen de tráfico suponen?

No obstante, hemos de tener en cuenta que el hecho de superar a la competencia no se consigue en dos días, y sobre todo, que en caso de conseguirlo, puede no ser algo para siempre.

2. Innova a la hora de ofrecer servicios de calidad: Diferenciarnos del resto es primordial, y qué mejor que conseguirlo ofreciendo las mejores ideas y prestaciones. Hacer algo que nos diferencie, y que además cubra las necesidades del cliente es la mejor garantía de éxito. Milton Hershey decía: “Give them quality. That’s the best kind of advertising”. La calidad ha de convertirse en nuestra mejor publicidad.

3. Crea una política de pricing competitiva: Si bien, no hemos de perder de vista nuestra cuenta de ingresos y gastos. Entrar en una guerra de precios, puede traducirse en ver mermadas nuestras ganancias.

4. Segmenta correctamente tu mercado: Captar al cliente y fidelizarlo es una de las principales máximas de una empresa. Para, ello resulta imprescindible el hecho de segmentar nuestro mercado para acercarnos lo más posible a nuestro target. No hay nada como tener claros nuestros objetivos para recorrer el camino que nos lleve hacia el éxito. A partir de aquí, siempre podremos ir ampliando la gama de productos e ir ganando así otros segmentos de público.

5. Sé el primero: Llegar los primeros se convierte en una situación harto complicada. Y cuando lo consigamos, nos saldrán nuevos competidores. Para llegar a la cima del éxito, necesitamos una estrategia que nos permita incidir en nuestro público objetivo en el momento idóneo, con el mensaje adecuado. Para ello, no existe nada más preciso que llegar a nuestro target en tiempo real. No podemos considerar llegar un segundo más tarde, o habremos fracasado en nuestra estrategia.

black-and-white-people-bar-men

 

El Moment Marketing nos da las claves de reacción a tiempo real:

 

Las tendencias en publicidad están cambiando. Los consumidores se comportan de una manera diferente en cada momento, y que el contexto modifica sus decisiones. Lo que en realidad se necesita son soluciones locales que se adapten cada vez de manera más individualizada al consumidor. Los responsables de marketing tienen en sus manos el hecho de comunicar de la manera más rápida posible, ajustándose a las nuevas demandas.

En cualquier empresa, el tiempo para analizar cómo crear el mayor impacto resulta escaso. Sin embargo, impresionar con nuestro mensaje a tiempo real ahora es accesible gracias al “Moment Marketing” y a la automatización de campañas. Este tipo de marketing permite llegar en el momento adecuado a los usuarios, haciendo que nuestra compañía (antes que ninguna otra) convierta a nuestro producto en una necesidad para el usuario. Desmarcarnos de la competencia nunca había tenido un aliado tan seguro.

El “moment marketing” nos muestra cómo dependemos de todo lo que nos rodea. Esto es clave para llegar a los consumidores. Es aquí donde las compañías tienen la oportunidad de desmarcarse para acaparar los primeros puestos. Este tipo de marketing del “aquí y ahora” nos da oportunidades únicas a tiempo real a la hora de comunicarnos con nuestros usuarios. En él se analiza:

– Quién necesita el producto.

– Cuál es la motivación del consumidor.

– Qué contexto le rodea.

 

El “moment marketing” trabaja con datos exactos de un momento preciso. Esto es lo que lo hace completamente novedoso. Así, el mensaje llega de manera útil y contextualizado.

Además, cualquier empresa tiene estas técnicas a su alcance. Para ello, la decisión más útil es la de automatizar todo el proceso mediante una herramienta de “moment marketing”. Si no, el proceso se habría de llevar a cabo manualmente. Lo cual requiere un esfuerzo humano importante (e incluso en ocasiones casi imposible de realizar).

Descubre más en este eBook: http://www.ad-pure.com/moment-marketing-resources/moment-marketing-la-estrategia-digital-clave-en-2016/

 

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