TV Sync: A channel with immediate interest from the viewer.

October 24, 2016 Back to blog

Up until recent times, we have been watching TV and when the commercials air, we take the opportunity to do things like go to the bathroom or go running to the fridge to get something to drink. Today, it all has changed. Our tablets or mobile phones are with us at all times. Even when we are watching television. That is why, today, we all agree that what we like to do when the commercials are on, is picking up our mobile or tablet.

Imagine for a moment being able to synchronize your marketing campaigns with a TV commercial that is in interest of your brand. This is now possible. TV Sync lets you synchronize your online campaigns with ads that are broadcasted on television. And all this is in real time!


A multi-screen strategy:


TV Sync uses an automated technology that detects a TV commercial at the same instant it is aired. The strategy is combining all screens where we engage in consumer participation on an alternative device.

The ability to click on a second screen is essential when carrying out a marketing strategy with TV Sync. In addition, advertisements can be synchronized with those of your competitors. If they are airing an ad on TV and your brand appears on a second screen during moments with maximum opportunity or so called Real-time moments of Sync, the product that is more likely to be acquired is the one displayed on the second screen (yours).

The explanation is as simple as that to date we cannot press click on our TV. Thus, the final purchase can only be made from your smartphone or tablet. It is for this reason that the reinforcement that TV Sync generates in your online campaigns is so important.


Real-time Moments of Sync:


27% of viewers make an online search for product information after seeing a TV ad. It is in these moments when the purchasing power is at its highest. The Real-time Sync moments are the moments with the greatest value in TV Sync. At this moment the effectiveness of purchase increases. During these real-time moments of Sync, brands reach more relevant customers within a few seconds in which their attention and commitment to the product are high.

The synchronization with TV ads immediately opens up channels for participation with the audience.

consumidores multipantalla

Multiscreen consumers:

In these moments the viewer’s attention remains divided between TV and another devices. This means that we are not one hundred percent concentrated in any of the screens, but we are on all at the same time. TV Sync technology is based on seizing this precise moment and reaching that “distracted” viewer.

But do not think that users are not prepared to receive the amount of advertising impacts as already issued today. The multiscreen consumers see more ads than other users. According to Warc, they have a greater ability to consume and process information than a single screen user can.


Benefits of TV Sync:


Use TV Sync to:

– Increase the impressions of your campaigns
– Recover the attention from distracted viewers
– Reinforce the message from the TV screen
– Achieve greater campaign performance and ROI optimization
– Mark the difference from your competitors

TV Sync allows you to capitalize from your ads more rapidly. The functionality gives you the keys to counter attack your competitors and use their results for the benefit of your brand.



Ad-Pure, the Moment Marketing tool specialized in TV Sync:


To include TV Sync in your marketing strategy it is essential to have a specialized tool that you know you can count on. When the platform detects the airing of the commercial, we can schedule certain actions on Facebook or Google Adwords that truly make a difference.

TV Sync can be found along with the other triggers from Ad-Pure. Here we can easily select the country, the brand and the place we want to trigger the campaigns to run, when the commercial is aired.

Start using TV Sync now before your competitors, or before it’s too late!

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